Return of the Gibbons shocker thread!

[Candeevr4]

I just saw a video which contained some of the Gibson one I know he is working for Gibson now but who is that Mark guy? Is he from a band or something?

Mark used to be the store manager @ Norman's Rare Guitars in LA, so bit of an instagram/youtube star.

[GrantB]

I feel you don’t like Capitalism very much

The prize is much bigger for shareholders if Gibson comes across differently.

Protect IP, absolutely, but execute it appropriately. To me this ‘threat’ they wanted to deliver sounds like it came from the bloated legal Dept who suddenly realised next weeks diary was looking a bit empty.

[SimonHirst]

I just saw a video which contained some of the Gibson one I know he is working for Gibson now but who is that Mark guy? Is he from a band or something?

Mark used to be the store manager @ Norman's Rare Guitars in LA, so bit of an instagram/youtube star.

Oh right!! Ha! Well, at least he’s got the important qualities then right?!... haha. Certainly appears he has that approachable, people-person type personality, albeit in a confrontational, semi threatening, alienating-many-of-your-core-demographic type of way

[Terexgeek]

I feel you don’t like Capitalism very much

The prize is much bigger for shareholders if Gibson comes across differently.

Protect IP, absolutely, but execute it appropriately. To me this ‘threat’ they wanted to deliver sounds like it came from the bloated legal Dept who suddenly realised next weeks diary was looking a bit empty.

Although I still think Toany's tongue was still firmly in his cheek with that comment, I reckon you're on the money about Gibson's legal department.

[TmcB]

Lol, if the shoe fits!

Actually you raised a good point though, Fender does seem to go from strength to strength even though there's a plethora of high quality Fender shaped instruments in the market, some designed by Leo himself. Gibson could just carbon copy Fender or carbon copy PRS and sleepwalk to success, and there would be some cool guitars for all.

Absolutely – they're in no danger of dying out. Looking at Fender, the reason they've succeeded is that they know what they aren't and have generally let the rest of the market fill in the gaps. They know that being a mass-producer they can't really play in the rarified air as well as a Suhr-type shop can (customshop is cool but you know, not really a big money spinner) but they can make solid one-size-fits most instruments.

Gibson has put their prices in the Suhr/boutique zone with a 10th of the quality and none of paying attention to the customer and seem surprised things don't magically fall into place.

New CEO seems to be angling to run it very similarly to what he's familiar with (mass-fashion production) which will be an interesting experiment. Kinda stupid to go after other builders when you need to set your own house in order.

Seems a pretty straightforward direction to go up – drop prices, increase QA, stick to your knitting and you'll get back your customers but this is Gibson so y'know, crack out the popcorn and watch it slip on the banana peel.

[Single coil]

They’re so backward it’s actually making me red in the face.

[Olderama]

Totally overrated guitars imho

[jeremyb]

Stolen from Ed on faceys

[sty]

Protect IP, absolutely, but execute it appropriately. To me this ‘threat’ they wanted to deliver sounds like it came from the bloated legal Dept who suddenly realised next weeks diary was looking a bit empty.

I certainly don't agree with what they're doing, and I agree with how they're doing it even less.

HOWEVER I remember from a previous life that the regulations around IP protection, especially Trademarks (and you can/do trademark shapes) mean you have to agressively assert and protect your trademarks at all times otherwise they can be struck down very easily.

When a new company/managment takes over it's probably doubly important to protect or else someone can show/claim that you obviously no longer care and therefore the should be struck off.

So lawyers making money for lawyers and all that...

[jeremyb]

The fuckery begins.... https://guitar.com/news/industry-news/g ... _campaign=

[Molly]

The fuckery begins.... https://guitar.com/news/industry-news/g ... _campaign=

They even threatened Gil Yaron so I suppose nobody's safe. Big or small.

Maybe the new guy is being more assertive. One way to increase market share is to reduce the market. I wonder if they'll take-on PRS again.

[godgrinder]

They even threatened Gil Yaron so I suppose nobody's safe. Big or small.

Is he still in Israel? He'll probably be alright.

There's a reason why North American models and domestic models of ESP Eclipse look different...

[GrantB]

"Guitar making goes corporate" so hot right now....

[Molly]

They even threatened Gil Yaron so I suppose nobody's safe. Big or small.

Is he still in Israel? He'll probably be alright.

There's a reason why North American models and domestic models of ESP Eclipse look different...

His response was to stop copying their designs. He said he figured it was their property - or something like that.

[codedog]

Oh look! It's a Flying V!

https://www.thenational.ae/lifestyle/tr ... r-1.871143