There’s definitely a market where the client doesn’t really give a fuck about what the music is actually doing- they’re just looking for wallpaper. That’s where AI generated music will hit hard first. Jingles, maybe… but in my experience the clients can get incredibly granular (and often ridiculous) with their requests and I could see it either being perfect (because writing jingles often feels like you’re just being fed a bunch of random buzzword prompts), or utterly useless (because they genuinely want something that feels unique and identifiable).
Movie scores… maybe- there’s been a trend that’s homogenising them, but that seems to be on the wane. I could definitely see editors using AI generated music to temp score a film (because that tends to need to be done fast, and just has to sound convincing to a casual listen), but movie scores really do thrive on finding new sounds (before rehashing them as infinitum until the next “thing” comes along.
I’m definitely not saying that AI won’t replace these things, but I do think we’d potentially lose something in the process.
Production library music is going to face huge upheaval for sure- The libraries seem to be consolidating in anticipation of this (smaller ones selling their catalogues to huge ones, and heading in the direction of only having one or two mega libraries).
It really feels like the blander and more homogenised the music gets, the more of a threat AI will be to it - look out pop music I guess.
I’m really hoping that legislation, developers, and consumers lead it more in the direction of creating tools for creatives, rather than methods to literally dispense with the human input.
All this might be wishful thinking, of course… it’s all getting very close to my profession.